📍 Ho Chi Minh City | December 2025

As e-commerce, AI and the digital economy continue to reshape global trade, intellectual property enforcement in Vietnam is entering a new phase — multi-layered, technology-driven and strategy-focused.
At the INTA – VIPA Workshop 2025, regulators, global brands and leading digital platforms jointly highlighted several critical trends shaping

IP enforcement today, THE LAM LAW LLC – Your legal need, Our Mission would like to share some key takeaways from this event:

1️⃣ RIGHTS ESTABLISHMENT – THE FOUNDATION OF EFFECTIVE ENFORCEMENT
🔹 Bad-faith trademark filings are now expressly recognized under Vietnam’s amended IP Law, yet the burden of proof remains substantial
🔹 Legal gaps persist in the protection of non-traditional trademarks (3D marks, trade dress, sound marks)
👉 Brand protection must begin long before disputes arise

2️⃣ DIGITAL PLATFORMS – THE NEW FRONTLINE OF IP ENFORCEMENT
🔹 Alibaba, Shopee and TikTok Shop shared a common direction:
–  Fast and structured Notice & Takedown mechanisms
–  AI & LLM-powered detection of increasingly sophisticated infringements
–  Strong Repeat Offender / “3 Strikes” policies
–  Cross-border enforcement against multi-market infringers
👉 IP enforcement is no longer reactive — it is becoming real-time, data-driven and preventive.

 3️⃣ JUDICIAL DEVELOPMENTS – A POSITIVE SIGNAL FROM VIETNAM
🔹 The establishment of specialized IP courts in Hanoi and Ho Chi Minh City marks an important milestone
🔹 This development is expected to enhance:
Specialized adjudication
Consistency and predictability in complex, high-value IP disputes

🎯 INSIGHTS FROM THE LAM LAW LLC
– Early and comprehensive rights registration is critical
– Effective enforcement requires a combined approach: administrative actions, platform mechanisms, judicial remedies and technology
– Businesses must shift from reactive enforcement to proactive IP risk management

🔗 Protecting IP today means protecting long-term brand value and competitive advantage.

📎 Reference materials at the workshop pls refer this shared link: https://drive.google.com/drive/folders/

THE LAM LAW LLC
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📞Tel: +84 (0)28 710 58 222 – 6288 3798 – Hotline: +84 (0) 973 097 777
✉ Email: info@thelamlawllc.com